BTL 2014 set to welcome 1000 companies and aims at increasing the number of visitors

Under the theme ‘Tourism: The Smile Industry’ the 26th edition of BTL - Lisbon International Tourism Fair, which takes place from 12 to 16 March at FIL (Parque das Nações), pays tribute to hospitality, friendliness and the art of welcoming, one of the strengths of national tourism, in an event where the Meeting Industry (MI) segment and the Hosted Buyers programme have special focus.

BTL -Largest fair of national tourism investment in Sustainability

The Azores is the national invited destination in BTL 2014.

This choice reflects the commitment of the largest fair of tourism in the national theme of sustainability and ecotourism , in view of the increasing demand and development of this tourism segment . According to data from the World Tourism Organization ( UNWTO ) , global growth of green travel is between 15 and 25 % per year.

 

International Tourism Fair of Lisbon strengthens international promotion

BTL 2014 is promoted in Fitur

Garrett McNamara was in FITUR by invitation of Turismo de Portugal and experienced a BTL smile

From 22nd  to 26 th  January , BTL 2014 - International Tourism Fair of Lisbon will be present at Fitur , held in Madrid , participation in an integrated stand Tourism of Portugal . To promote the 26th edition of BTL 2014a organization focus on theme " TOURISM : The Industry 's Smile " , which will highlight the hospitality, friendliness and the art of hospitality in our country during the Fitur.

During the four days of participation in this event , one of the largest European level , the organization of BTL in 2014 will also disclose the guests destinations - the Azores and the State of Amazonas , as well as the Hosted Buyers Program and the new BTL Corporate Program .

 

ABAV- FAIR OF AMERCICAS, the international partner of BTL

BTL was at the Fair of the Americas, their "international partner", integrated in the stand of Portugal.

In ABAV,  BTL promoted the participation of exhibitors and potentiate the uptake of professional visitors for its 2014 edition- BTL  has initiated multiple contacts with public figures of various national and foreign sector entities for the development of partnerships and shares in BTL. Closer relations with the specialized press has once again place during the performance of ABAV.

BTL present at the World Travel Market in London

BTL 2014 - International Tourism Fair of Lisbon,  attended the World Travel Market held in London, in an integrated stand Tourism of Portugal at the event .

During the 4 days of participation in this event , considered obligatory presence for the global tourism sector , the organization of BTL in 2014 promoted the tourism potential  of Lisbon and introduced the guest destinations and hosted buyers program for the next edition of the national hall tourism to be held between 12 and 16 March in Portugal .

BTL in 2013

BTL 2013 closed its doors, reaching 65,000 visitors, of whom 2,500 were foreign professionals and 350 hosted buyers from 25 international markets.

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